Retail Round-Up: Supermarket Goes Digital, and Stores Love Apple Pay

Asda shoppers in the UK can do away with their scissors–the supermarket giant will soon be digitizing their in-store coupons. It means more possibilities to gather consumer data, and better opportunities for brands to tailor their offerings. (The Grocer)

Great news for Apple Pay: new studies claim that 38% of large retailers will accept the newest form of payment by the end of the year. Right now, PayPal is ahead of the game, with Google Wallet and Softcard trailing behind. (Venture Beat)

Estee Lauder’s Origins brand is successfully pointing out the skin problems of 20-somethings, and launching their campaign #quarterlifecrisis targeting this age group. The cosmetics brand is helping millennials discover how they can improve their aging skin using an app, social media, partnering with BuzzFeed, and more. (DIGIDAY)

Retailers understand the importance of going mobile, but many aren’t opening up their wallets and investing in the movement. Very few large retailers have developed successful apps, and are still lagging behind trends despite the fact that 28 percent of sales now flow through mobile devices, mostly smartphones. (CIO)

Shopping mecca SoHo, in New York City, will soon welcome a 22,000 square foot Michael Kors store. The 3-storey shop will house a floor dedicated to menswear, as well as screens throughout the space featuring clips from their fashion shows. (Luxury Daily)

Stephanie Braun

Stephanie Braun

Stephanie Braun is a content writer, fashion enthusiast, and lover of pets. When she’s not writing about retail trends, she’s travelling the world and learning new languages.