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  • 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision.
  • People are four times more likely to buy when referred by a friend.
  • 92% of consumers trust referrals from people they know.
  • Consumers rely on word-of-mouth 2x to 10x more than paid media.


What is Referly?

Referly is all-in-one referral marketing software that enables e-commerce merchants to easily setup and manage their own automated referral marketing (refer-a-friend) programs.

Referly provides positive word-of-mouth advertisement and increases traffic to your online store. Referly is also designed to improve brand reputation and increases sales.

What is referral marketing?

Referral marketing is a way to incentivize existing customers as an ambassador for your online store. By informing, promoting and rewarding these your customers, they would be more likely to refer a friend to buy your products.

How does it Work?

Once your store has been connected to Referly, you can create one or more referral campaigns through the Referly back-end. For more information on how to create a new campaign, click here.


The flow is as follows:


  • Your customer meeting the conditions set in your campaign, will receive a referral email. For example, give € 10 off your friends, get € 25 off for yourself. (Give € 10, Get € 25). The email contains a personal referral URL, which is automatically generated by the system.
  • Once your customer has received the referral email and clicks on the referral URL he will, after creating an account, be redirected to his personal landing page.
  • The landing page shows the friend's coupon (In this case a € 10 discount code for your friend's next purchase). The friend offer landing page also shows the referral link, which friends need to use for purchasing their products. Your customer starts sharing his personal coupon code and referral link with his friends.
  • As soon as one of his friends makes a purchase through the referral link, the purchase will be assigned to your customer who automatically turns into an ambassador.
  • Your customer now becomes an ambassador and receives the successful referral email with a link to his ambassador admin page, where he can track his friend's purchases, and claim his ambassador coupon.

What features does Referly offer?

Get your referral campaign up and running fast with our powerful software that includes many features to increase traffic to your website, and gain more revenue.


  • Dynamic segments: Automatically add future customers meeting specific requirements (such as minimum order value higher/lower than, origin or language), to your campaigns.
  • Send automated emails: Referly will reach out to all participants meeting your campaign requirements.
  • Coupon code integration: Referly gives out the rewards for you.
  • Template builder: Use our powerful WYSIWYG editor to create beautiful referral marketing campaigns customized to your brand. Leave a lasting impression of your brand.
  • Analytics: Referly gathers the extensive data collected and gives you insights and recommendations about your customers, advocates and ambassadors.

Pricing and signup

Get started with our free package today. See all plans here.


Questions, new ideas or feedback? Contact us via [email protected]