With Lightspeed, Signorelli went from one location to three in just five years
In 2014, Rebecca and Alberto Rosmini opened their first location in Stratford’s East Village, on the north edge of the Queen Elizabeth Olympic Park. Before long, they were providing breakfast, brunch and an array of baked goods to locals, as well as and athletes competing at the London 2012 legacy velodrome and hockey fields. With an ethos of simple, homely baked goods, great coffee and zero-waste, Signorelli has quickly grown to three bakeries in five years, all based around the Olympic Park, where they act as fixtures of the local community.
Business Type
Cafe and Bakery
Products used
Lightspeed Restaurant
Location
Stratford, London
Technology made necessary
Rebecca and Alberto hadn’t budgeted for an ePOS when they first opened. But after a manic opening weekend, the need for a system that could adapt to their ever-growing needs was clear. “Things were changing day by day, and we were learning as we went,” says Rebecca, “we needed a system that was instantly adaptable.” As they experimented and reinvented, adding new items to the menu each day, they sought an ePOS that was reliable, but also flexible enough to deal with the spontaneity and creativity going on in the kitchen.
Dedicated support along the way
When they adopted Lightspeed, they got what they were looking for. But that’s not to say the system didn’t present a learning curve for Rebecca, Alberto and their team. They soon learnt, however, that help was always at hand–they could dial a number and a friendly, knowledgeable product expert would be there to answer their questions. “It’s quite scary when you’re learning a new system, while at the same time learning how best to run your business. Lightspeed gave us the support and flexibility we needed, and it’s grown with us.”
The freedom to stay consistent across locations
Signorelli opened their second site nearby their first in 2018, and their third on the south side of the park in the International Quarter business district, serving a new clientele of local office workers. With each opening, Lightspeed has allowed them to adapt quickly while remaining consistent in their products and brand identity.. “The fact that we can modify our menu continuously and across all sites helps us massively,” Rebecca continues, “staff can move from one location to another as needed, and they know what they're doing wherever they are.”
“It’s quite scary when you’re trying to learn a new system, while at the same time learning how best to run your business. Lightspeed gave us the support and flexibility we needed, and it’s grown with us.”
Rebecca Rosmini, Co-founder