Leica creates a picture-perfect customer experience with Lightspeed
The legendary Leica name is built on innovation and a tradition of excellence. Selling high-quality cameras and accessories for over 100 years, the brand opened its flagship retail store in SoHo, NYC, in 2013. The 1,500 square-foot space is also home to a must-see gallery displaying local and established artists.
New York City
New York City, NY
The 1,500 square-foot Leica flagship store in SoHo, NY features the entire Leica photography and sport optics product portfolio. Customers can experience the iconic brand and marvel at the photographic exhibits in an atmosphere that befits the company's image.
Passion and perfection for creating better images are fundamental to Leica.
This key reason is why Leica, a 100-year old company, is famous for its high-quality products that help both professionals and photography enthusiasts transform their vision into personal creative fulfillment.
Leica’s standard for perfection is consistent from the product to the in-store experience. This includes their choice of Lightspeed OnSite for its POS and inventory management, particularly for the ability to use the software on handheld devices during the sales process.
“When we decided to open a Leica store here in SoHo, we knew we were going to get a lot of attention and a lot of visitors. We were looking for an efficient POS and inventory management system to handle the volume of customers. We didn't want to handwrite orders and make our customers wait,“ said Chris Durkin, General Manager at Leica SoHo.
“We were looking for an efficient POS and inventory management system to handle the volume of customers."
“Being able to sit with customers and display our products on the iPad makes the sale more personable.”
“What we didn’t realize at first was how beneficial this decision would be! During our evaluation of Lightspeed OnSite, what stood out the most was its inventory management system. It is critically important that we know exactly what we have in stock at all times. The intuitive use of color coding really reveals the intelligent design behind this system. At the end of the day, these special little touches make a huge difference,“ continued Durkin.
Most of Leica's in-store sales are generated by walk-ins. The store’s trendy New York City location means there are visitors from all walks of life and from all over the world. Aesthetics and the environment of the store are extremely important to management and to the brand’s overall image. Leica prides itself in having created more than a store, but an experience – including a level of service that ensures ultimate customer satisfaction.
“Lightspeed for iPad benefits us hugely. We like the freedom to sit down with customers, and we even have a private seating area for this. Being able to sit with customers and display our products on the iPad makes the sale more personable.
"Leica is a high-end brand, and we believe that all our customers are high-end customers."