How Wayland’s Yard faced their fears and embraced their tech with Lightspeed
When Wayland’s Yard founder, former rugby player Sam Smith, suffered a career-ending injury, he turned to his next passion: coffee. It is a journey that has seen some serious heavy lifting with the opening of three locations across the UK and the establishment of their own roastery in Odd Kin Coffee Roasters. Now, six years later, the team at Wayland’s Yard are seeing their tech shoulder some of the burden.
Lightspeed Restaurant, Lightspeed Delivery
Birmingham, Bristol, Worcester
Time-consuming processes resulted in long queues
Wayland’s Yard was a different beast before the pandemic. There was no Bristol location, nor was there a roastery to call their own. They were still offering as good a product as they do today, but something in the experience, whilst not particularly lacking, was missing. They operated a counter service system that would often see long lines stretching down the street, especially on weekends. Processes could be faster, and customer experience could be improved, but how? This was a problem that was solved by an embrace of the tech their POS system could provide.
A tech-shaped light at the end of the tunnel
As the pandemic wore on, the team at Wayland’s Yard noticed trends. One was the rise of hospitality venues turning to technology to help them keep their heads above water. They knew that, however much it scared them, they would have to follow suit and they tackled the issue of customer experience and long waits simultaneously.
“I was an old school operator and scared of it. I didn’t understand it and thought it would take away from the guest experience.”
Lightspeed and the “old school operator” are working together towards a brighter future
Their new tech had to be quick, “the less clicks the better,” and it had to be easy, “so seamless, my mum could do it,” as well as helping the floor staff do their job, not hinder them. It had to boost their ATV, help manage their labour costs and give customers a way to show their appreciation to the team by offering them an avenue to tip in an increasingly cashless society. The implementation of QR code ordering via Mr Yum saw wait times and long lines shrink as guests could now order and pay directly from their phones. And the eye-catching digital menus, an option available with a Mr Yum integration, boosted their ATV as customers were enticed to spend more. Floor staff that were once locked to the counter to take orders were now free to better serve their guests. And the orders all end up in the kitchen, regardless of how they were placed.
With the digital evolution of how customers order from their favourite restaurants, integrating Mr Yum into your Lightspeed ePos system is a surefire way to ensure that you can take every customer’s order, exactly how they order it so that nobody is left behind. Mr Yum is an ordering, payments and marketing platform helping businesses serve, connect and reward their customers in new ways.
“If you are a dinosaur like I was and are scared to embrace tech in your business, you will end up extinct!”Joe Phillips, Chief Operating Officer
Lightspeed & Mr Yum
With the digital evolution of how customers order from their favourite restaurants, integrating Mr Yum into your Lightspeed ePos system is a surefire way to ensure that you can take every customer’s order, exactly how they order it so that nobody is left behind.
Wayland's Yard uses a Mr Yum integration for all of their QR code ordering needs.
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