Strictly Bicycles is growing a cycling community with Lightspeed
Strictly Bicycles is more than a bike shop. From a small shop in 1994 to a community meeting space in 2019 and beyond, Strictly Bicycles’ growth has made them a cornerstone of their local cycling community. High-quality products and hands-on service define the Strictly Bikes experience.
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“Before Lightspeed, we had another really simple system, but we were growing,” says owner Nelson Gutierrez. His long-term vision for Strictly Bicycles was being held back by a system unable to adapt with the business. There was no visibility outside the store, tying Nelson and his team to one location. Strictly Bicycles needed a flexible, cloud-based solution to unlock its potential, and they needed it all on one platform for ease of use.
“I’ve been with you guys for about 10 years. We went from a $1.4m business to a $4m business in less than a year and a half. Our business grew a lot, and quickly and now its steady.” Using Lightspeed, Strictly Bicycles optimized their opening hours, streamlined their service tickets and unshackled management from having to operate in-store. Cloud-based scaling means Strictly Bicycles can further grow into a community centre without service taking a hit.
“We don’t go for price. We always go rider-first. Don’t ever undersell or oversell someone. You want to give customers all the information they need and let them choose intelligently what they’re going to buy.”
‘ I’ve been with you guys for years. We went from a $1.4m business to a $4m business in less than a year and a half. Our business grew a lot, and quickly and now its steady. ’Nelson, Owner - Strictly Bicycles
Strictly Bicycles is growing beyond being just a bike shop with Lightspeed
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