The Other House: The Residents’ Club Using Data To Drive Growth
The Other House is a residents’ club like no other, where guests are invited to stay the night, the month, the year or more. CEO and founder Naomi Heaton spotted a gap in the market for luxury apartment-style living with hotel services and private club facilities – a 24/7 gym, vitality pool, and bar to name just a few. The original Other House opened its doors in South Kensington in July 2022, with two more locations planned for the coming years – one in Covent Garden and one in Belgravia.
Making the switch to Lightspeed
The Other House pride themselves on implementing modern technology to aid their operations. As a residents’ club with flats, they needed an ePOS provider that integrated with their existing property management system.
“We had MEWS as our PMS, and we needed an ePOS that spoke to MEWS. At The Other House, we’re very tech-driven, and Lightspeed came out on top as it’s cloud-based, has an API we could work with and Apple hardware that’s modern and sleek.” said Ashley Slinger, Senior Finance Manager.
An app to improve customer experience
Creating a highly personalised experience for the customer is vital to The Other House, and using the Lightspeed API lets them do exactly that.
“We used the Lightspeed API to create an app for guests to use for absolutely everything. You can use the app to check in, you can use it as your key card, you can use it to turn the lights on, to call the lift, to order your breakfast, to pay for your dinner, to see how busy the restaurant is, or how quiet the gym is. This app is unique to us, and it was important we had the technology that enabled us to build it.” Ashley said.
The benefit of one unified platform
When it came to choosing a payment provider, it made sense to have everything working within one system.
“With Lightspeed Payments, there’s no third-party that we have to work with. We don’t have to manually go through all the transactions and do reconciliation, it’s all done for us.” said Ashley.
“The simplicity of Lightspeed Payments really stands out. The reporting is really simplified. If we need to investigate something, we can follow the chain backwards and work out what has happened.” Ashley added.
Digging into the data
“We're a very data-driven business, and it’s really powerful to have data at your fingertips.” Ashley said.
That’s where the reporting elements of Lightspeed Payments get their time to shine.
“We could be sitting in a meeting with an executive and they might ask, ‘how are our cocktails selling?’ and within seconds we can pull the data, see how many cocktails we’ve sold, see the top sellers and see the gross profit. That data allows us to make strategic decisions to move the business forward.” explained Ashley.
Reaping the reward of reporting
Having access to the data that moment it’s happening lets The Other House make informed decisions that can then drive growth.
“The reporting functions of Lightspeed are great. I have a daily report that gets sent out to the executive team and the general manager, and it lands in their inbox at 7 in the morning. This tells them what the sales were from the day before, so they can ask the right questions based on that data they have in front of them. There’s no guessing.” shared Ashley.
“I have a daily report that gets sent out to the executive team and the general manager, and it lands in their inbox at 7 in the morning. This tells them what the sales were from the day before, so they can ask the right questions based on that data they have in front of them. There’s no guessing.”Ashley Slinger, Senior Finance Manager
The Other House uses Lightspeed Restaurant and Lightspeed Payments to make data-driven decisions.
Find out how you can too.