Over the past four to five years, the retail industry has undergone major changes: retailers have learned that it’s six to seven times more costly to acquire a new customer than it is to retain an existing one. An important aspect of customer retention is communicating with and marketing to shoppers by offering personalized offers and rewards, at the shopper’s preferred touch points.
In this guide, we’ll cover the following topics:
- The customer service era
- Building customer loyalty through discounts
- AppCard & the future of small to medium-sized retailers
- & much more
Learn how Appcard & Lightspeed can cement your customer loyalty by downloading the full version of this guide.
The Retailer's Guide to Starting an Online Store
Becoming an omnichannel business means you’re ready for whatever life throws at you—from extended store closures to...
Future-proof Playbook for Retail: Reinvent your business—online and in-store
What was once nice-to-have has become must-have. If your business isn't capitalising on multiple sales channels, you're...
How to Launch an Omnichannel Retail Strategy
Omnichannel commerce hinges on the idea that merchants provide customers with a seamless shopping experience whether...
The Ultimate Apparel Store Guide
From managing always-evolving inventory to making personal connections during sales, your apparel store needs tools...
The Ultimate Bike Store Guide
Lightspeed gets bike stores. We’ve developed the best tools you can use to serve your customers and optimise your...