Yoga retail: business the flexible way
Ever tried the downward dog with a goat on your back? What about doing the tree with a cold brew in your hands? From novelty seekers to purists, it seems...
Facebook Pixel: getting a clear picture of your business
As an independent retailer, you’ve probably jumped on the social advertising bandwagon a long time ago (and if you haven’t, here are some tips to get you started). You know...
3 tips to become a reference for bike newbies
What do your bike shop and the shoe store next door have in common? As retailers, you both value customer retention and steady growth. The difference? Due to the nature...
Valuating your webstore by Ecquisition.com
Profit isnt opinion, Cash is a fact. As a takeover platform, we often get asked the question, how much is my webshop worth?. Unfortunately, this is a rather more complicated...
How to enhance the unboxing experience with cost effective packaging
With the consumer trends transforming drastically with each passing day, the concept of retail packaging also has undergone major evolution over the last decade. Instead of being a mere tool...
How your store can benefit from the influencer era
Influencers have become a trending topic in business marketing departments around the world. More and more, brands are partnering up with highly influential people on social networks to reach their...
4 rookie mistakes entrepreneurs make
Before he revolutionized house chores with his bagless vacuum cleaner, Sir James Dyson spent all of his savings toward 5 126 failed prototypes. Walt Disney was fired for being a...
3 tech tips from the IRC you can apply to your indie store today
A few years ago, big box stores were the first place to look to observe new industry trends. However, more recently, independent retailers have been the ones leading change in...
4 ecommerce myths debunked (and 4 reasons to start selling online)
As the days get longer and the weather gets warmer, your customers are thinking about starting their spring cleaning and will eventually want to refresh their homes and closets with...
7 tools for home goods store owners to boost their e-commerce
Building a strong online presence is primordial for any retailer, but particularly for home goods stores. According to a Forbes report, the majority of customers will do research online but...
3 financial performance metrics every retailer should measure
Retail is a blend of art and science. Sometimes you need to go on instinct, sometimes you need to look at the numbers. Independent retailers must measure financial metrics to...
Word of mouth marketing: 7 steps to get started
When I was running my own business, word-of-mouth advertising meant encouraging happy customers to tell their friends and family members about my business. Although that’s still part of the equation...