By now, you’ve probably realized how important social media is for your business and how it can improve customer engagement, help...

How do you get consumers to choose your brand over another? It’s an age-old problem, one that has become all the more pressing in...

A huge amount of retail sales appear online these days. Whether you’re building an eCommerce business or a webshop to supplement...

If you’re not selling online already, the time to get started was yesterday. Shoppers are moving between sales channels and are primed...

Starting a new business? Shifting your business to online? Many (un)expected legal issues and questions may come up. Here’s 12 key...

As a retailer, you probably can’t imagine ever not using your Instagram for marketing. What if you could expand the possibilities...

Merchandise can help connect your fans and customers to your brand. while opening up a new revenue stream.  It can also help grow...

  Note: We’ve provided Amazon links for each of the books below. However, please note, these are not affiliate links. We highly...

Aside from your eCommerce site’s overall design, professional-looking product photography will influence whether or not people decide...

How to increase in-store traffic with Lightspeed and Google AdsLightspeed has partnered with Google to offer retail merchants access...

Due to advances in digital technology, as well as new pressures brought on by a global pandemic, multi-channel retailing has become...

Any animal lover will tell you one thing: their pets are considered family as much as siblings and parents are. Without a doubt, they...

The retail landscape has been in a continuous state of flux for well over 20 years. From the threat of large chain stores to recent...

Getting traffic to your website is the first step in owning an eCommerce business. But how do you make sure your customers are converting...

Getting traffic to your website is the first step in owning an eCommerce business. But how do you make sure your customers are converting...

Click and Collect is concept that’s been a long time coming in the retail world. As long as brick-and-mortar businesses have been...

At Lightspeed, we take our merchants’ changing needs to heart. To help hospitality businesses add new revenue streams without needing...

So, you’ve decided to set up a webshop. Whether you’re starting from scratch or expanding from your brick-and-mortar business,...

No matter what specific industry your eCommerce store operates within, one fact will always be true: There will always be questions...

Ecommerce accounted for 16% of total retail sales in the United States in 2019, and online shopping is only set to grow in 2020 and...

Customer loyalty is the cornerstone of encouraging those all-important repeat visits online and in-store—it’s how merchants really...