Growing your business can be tough. With so many other merchants in your area offering similar products and services, attracting and...
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Sales & Marketing
Sales tips, selling techniques, merchandising, advertising, marketing, etc.
In the competitive world of online visibility, your Google business profile (formerly Google My Business) is an indispensable tool....
Boosting restaurant sales is a key objective for every hospitality business, but how can you elevate your restaurant and get it to...
Having a strong brand identity is essential for any business that wants to succeed. Your brand identity is more than just your logo...
Here’s something that’s on the minds of retailers around the world: how to increase retail sales in-store.Most retailers share...
A gift guide is one of the most powerful tools you can have during the holidays. It allows you to showcase your products, inspire shoppers...
Attracting visitors to your eCommerce website is the first crucial step in establishing a successful online business. However, simply...
Customer acquisition cost is on the rise—one study says it increased as much as 222% between 2013 and 2022. Research by Ecwid by...
Everyone’s a critic. This adage is especially resonant today as smartphones give diners the ability to publish their thoughts about...
Customers won’t just happen upon your business by chance. Well, some might. Generally, you’ll find that a lot of customers you...
Whether you love them or hate them, ‘Influencers’ are here to stay. And, with that, ‘Influencer Marketing’ is too. Popular...
Email marketing has a bad reputation. The dot-com generation’s email marketing malpractice left a sour taste in the mouth of consumers...
Human beings are visual creatures. Bright lights. Electric colours. Funky designs. All enough to make us turn our heads, and grab our...
Whether you like it or not, Black Friday and Cyber Monday is the largest shopping period of the entire year. Retailers around the world...
More time means more money. This is an adage that rings true in many walks of life, retail being one. More time spent in your store...
Have you ever seen someone walk into your store, look around, and walk right back out without purchasing anything? We all have. And,...
Restaurant subscriptions began life in the United States, and in recent years have crossed the Atlantic to find a new home in the United...
Creating highly personalised marketing emails is a fantastic way to engage with your customers on a deeper level. And, the right technology...
A product description is much more than a few words about the products you sell in your online shop. A good product description informs...
Email marketing is one of the most personal, effective and direct forms of communication you can have with your customers. Harness...
As a restaurant owner, retaining customers is a guarantee of steady revenue and lower acquisition costs. A study commissioned by Lightspeed...
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