According to a study conducted by Ohio State University, 60% of restaurants fail within the first year of opening, and 80% don’t...
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About the Author
Guest Blogger
In an effort to continually offer relevant and industry-related resources to our readers, Lightspeed welcomes guest blogging from our partners. Stay tuned for more great reads from our partners as they share their industry expertise and insights.
More from this author
In an effort to continually offer relevant and industry-related resources to our readers, Lightspeed welcomes guest blogging from our partners. Stay tuned for more great reads from our partners as they share their industry expertise and insights.
Consumers use the affirmation of others to inform what they choose to buy. That’s what psychologists, sociologists, and now marketers,...
- by Jessica Thiefels
Tapas, dim sum, small plates—whatever the cuisine and whatever the name, smaller portion sizes are hot right now and they’re not...
- by Susan Johnston Taylor
According to GrubHub, seasonal restaurant menus can boost sales by up to 26%.An increase in tourism, festivals, and, of course, patios,...
- by Maddy Osman
Markdowns are a reality for any retailer. A markdown is when a retailer permanently lowers a product’s price to increase the sales...
- by Nicole Leinbach Reyhle
Businesses make an average of $6.50 for every 1$ they spend on influencer marketing. Whether you’re a small business operating on...
- by Billy Bones
Restaurant catering services are big business — $33.4 billion, to be exact. Consider this: people in the United States spend more...
- by Cinnamon Janzer
As a jewelry store owner, your inventory is the core of your business. This means efficiency is crucial, especially during your busiest...
- by Kristi-Lee Kane
The expansion of omnichannel retailing presents our industry with a chicken-and-egg problem: Does consumer behavior drive changes in...
- by James Tenser
Social media is an important tool for spreading brand awareness, engaging with existing customers, and creating brand loyalty. It’s...
- by Jessica Thiefels
Why use a work scheduling platform?As most business owners know, your employees are your greatest asset and should be treated as such....
- by Misha Juklova
When customers come to your restaurant, make sure your brand constantly surrounds them, from the food to the views to their interactions...
- by Kevin Penney
Selling on online marketplaces like Amazon, eBay, and Folksy is a massive opportunity for independent retailers. Consider that 48%...
- by Silke Barkmann
Discounts are great for attracting new customers and increasing the cart value of existing customers. A great discount might convince...
- by Wiebe de Boer
How to bring shoppers back online and in-storeCreating an online business has never been easier, but it’s also never been as competitive....
- by LoyaltyLion
Your restaurant’s regulars are the lifeblood of your restaurant, but how do you convert your occasional guests into regulars? The...
- by Dew Smith
For retailers, having gift cards available for purchase is a great way to get new customers through the door. But getting custom designed...
- by Samantha Schmidt
The Imports feature within Lightspeed eCommerce is a major timesaver. Not only can it help you efficiently enter loads of organized...
- by Wiebe de Boer
Does packaging make or break a product? That might sound like a bit of a stretch, but the unboxing experience is a fundamental part...
- by Jake Rheude
Do you find yourself wondering which staff is working this week? Answering this question shouldn’t be a recurring headache. Automated...
- by Dew Smith
Though no small business owner’s experience is exactly the same, there are endless lessons to be learned from those who came before...
- by Catherine Giese
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