Sales & Marketing

Sales per square foot is one of the best financial metrics you can use for gauging the performance of your brick-and-mortar stores....

Congratulations, you are now the proud owner of an online business! So what comes next?With so many marketing tools and resources available,...

Sales objections are quite common in retail, especially for merchants who are selling high-ticket items such as furniture or electronics....

While having top-notch visual merchandising and eye-catching window displays attracts potential customers to your store in the first...

Teaming up with other businesses can result in a win-win outcome for you and the company you partnered up with. When done right, retail...

As a business owner, you know the importance of using social media to promote your products or services. Instagram is the perfect place...

If you’re reading this, then you’re likely: not meeting your retail sales targets; or meeting your targets but want to find ways...

It’s always important to optimize your store for a better experience and more conversions. Staying stagnant is the quickest way to...

Back to school season is one of the most important sales events of the year for retailers. It’s one of the largest drivers of retail...

Promotions are almost always part of a retailer’s sales and marketing mix, and for good reason — they can drive sales and help...

Nothing says British summertime like a bank holiday. Although you can’t always predict the weather, chances are bank holidays are...

How do you get consumers to choose your brand over another? It’s an age-old problem, one that has become all the more pressing in...

When it comes to social media, still images are no longer going to be a driving force. By the end of 2022, experts predict that videos...

Ah, Valentine’s Day—for over 1000 years it’s been a pressure point for lovers and restaurateurs alike. The goal for both is to...

In our ever-increasingly digital age, a solid website presence is becoming a must-have even for restaurants. Search engine results...

The festive season is in full swing and restrictions on on-premise alcohol sales are in place across the country. Pubs, bars and restaurants...

As a retailer, you probably can’t imagine ever not using your Instagram for marketing. What if you could expand the possibilities...

The holiday season provides ample opportunity to get new customers through your door. But how do you keep them coming back once the...

Autumn is upon us and it’s that time of year to celebrate all that’s spooky and gruesome. For many, it’s simply an excuse to...

How to increase in-store traffic with Lightspeed and Google AdsLightspeed has partnered with Google to offer retail merchants access...

Going on holiday doesn’t always have to mean catching flights and exchanging currencies. There’s a lot to be said for taking trips...